I know that the term “clean” can mean a lot of different things when it comes to the beauty industry, and while I probably won’t ever (okay, maybe I shouldn’t say never ever) exclusively use clean products, my main goal is to be more conscious of the ingredients that are in the products I’m using. So, over the last year or two, I’ve been working on incorporating more clean products (both makeup and skincare) into my rotation. One of the brands I’ve tried and now can’t live without is Ilia!
I originally tried the mascara around this time last year after hearing so many people rave about it and I loved it so much that I started trying their other products a little at a time. Some I’ve loved, some were meh (for me!) but my love for the brand is strong.
With a range of products from concealer and mascara to multi-use products, Ilia is committed to creating products that are not only good for the skin, but when applied, make your skin look like skin. Many of Ilia’s products are easy to use and multi-functional, too, so you can fly through your makeup routine, even on the go.
While I haven’t tried all of Ilia’s products, I have tried a small handful and no matter what my plans are for the day, these are the three I’m constantly reaching for.
My Favorite Ilia Products
Limitless Lash Mascara
I’ve been using this mascara for almost two years now and wowowow. I picked up my first tube of this mascara almost two years ago after hearing so many people rave about it and what they say is true – it is the holy freakin’ grail of mascaras. It’s also the product that started my love affair with Ilia. I love that it doesn’t dry up fast, it goes on smooth, and makes your lashes look amazing. The brush is dual-sided – one gives your lashes volume, while the other builds and separates the lashes so they don’t get clumpy.
My only complaint about the mascara is that if my eyes are watery and it gets into my eyes, it does sting. Not sure if this is just me or if it happens to anyone else, but figured I’d point it out!
True Skin Serum Concealer
Can someone please tell me why it’s so hard to find a concealer that goes on smooth, lasts throughout the day, and doesn’t get clumpy under your foundation!? The Ilia one has been my go-to lately and is amazing! It’s medium coverage, comes in 20 different shades, and it blends SO well. Some days, I only apply a little concealer and skip my foundation routine all together, it’s that good! One of the ingredients in it is stabilized vitamin C, so it also acts as a skincare product and helps brighten and even your skin tone.
True Skin Serum Foundation
IT Cosmetics CC+ was my go to for YEARS but after being so impressed by the Ilia concealer, I wanted to give the foundation a try and although I’m only on my first bottle, I haven’t looked back. I love that the Ilia foundation smooths out my skin tone and gives the appearance that I have makeup on, but it’s not heavy on my skin. Perfect for the warmer months! My only complaint is that even though I love that it’s not a heavy product, it still is light to medium coverage, and sometimes ya girl needs a little more (ya feel me?!) but I’m trying to be more confident in my skin!
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Photography By Caroline The Photographer