Last month, I headed down to Atlanta for The Blog Societies Conference and learn so much – even the lessons that were such “duhhh” moments!
Now that I’m back on a schedule after The Blog Societies Conference I’m slowly but surely starting to incorporate what I learned at the conference into my blog and social media channels. It was so great to meet new people and network with brands, but going through my notes and applying what I’ve learned is the most exciting part.
Didn’t get to attend this years #TBSCon? Here are (some of) the lessons I learned:
1. Community is So Important
In an industry that is still so new, it’s important to surround yourself with people who “get it.” Whether you’re a blogger, vlogger, entrepreneur, or just trying to advance your career, community is so important. Find women (and men!) that lift you up, that are there when things are bad, and there to inspire you.
2. Shooting on Your iPhone? Take a Live Photo!
No one wants to be lugging their DSLR around at all times – I know I don’t! But sometimes you end up doing things that you want to photograph and share with the world and that’s where the magic of the iPhone comes in! Mixing in iPhone photos into your Instagram feed will help break up those professional photos and keep things real so learning this quick tip was a game changer. Once I found out you could do this (the tip is coming, I promise) it was one of those “How did I not know this!?” moments. Even though Live Photo’s take up more storage on your phone, they’re a great way to capture a photo (especially with people in it) and have multiple to choose from.
Next time you have your technology-challenged mom (or even a stranger!) take your photo, have them take a Live Photo! Once you have a few photos, go to each one and select “Edit” on the top right. Once you’re in editing mode, there will be a string of photos at the bottom with one marked as the key photo. And guess what!? Each of those photos is going to be slightly different. Your phone will automatically select the photo it thinks is best, even if your eyes are closed. Now you’ll be able to select the photo you want and make it the key photo that is saved to your phone!
Pretty cool, right!?
3. Pitch an Idea
Brands receive hundreds of thousands of emails. Instead of reaching out and saying the typical “I’d love to collaborate!”, pitch an idea. Common sense, right? This will set you apart from the other bloggers and influencers who “would love to collaborate”.
Not sure how you want to work with a brand? Don’t have an idea for content? Wait to reach out until you do. Collaborations are supposed to be mutually beneficial and if they’re not, the brand probably won’t want to work with you. (Harsh, but true!)
4. Start Local
Want to dip your toes into the world of travel blogging? Before you can start working with large, international travel companies and hotels, you’re going to need to start local and on your own dime.
This will help build the travel content on your blog (which is essentially your portfolio!) and help assert yourself as an expert. Spend the day adventuring your own city, plan a staycation, take day trips, and go on quick weekend getaways. These are all things you probably already do on a regular basis so it’s easy to take a few photos and share your knowledge of the area.
Stuck for ideas? Here are some easy local content ideas!
- 5 Places to Grab a Drink in YOUR CITY
- Instagrammable Spots in YOUR CITY
- A Local Guide to YOUR CITY
- YOUR CITY in 48 Hours
5. Networking is Intimidating for Everyone
If I had a dollar for every time I heard someone talk about how intimidating it is to walk over to someone you’ve never met (but obviously follow them on social media or their blog!) and say “Hi, I’m Rachel!”, I’d be freakin’ rich. Group situations are a whole different story. *faints*
Now that we’re all in agreeance, do you see the point I’m getting at? Everyone is intimidated by networking, except for those select handful of unicorns that love it (TEACH ME YOUR WAYS!!), so just go for it! We’re all in the same boat – we’re all intimidated, we’re all uncomfortable. Don’t forget that.
6. FTC Guidelines Aren’t There as Recommendations
Simply put: FTC Guidelines are there for a reason. Don’t fuck with them. Don’t forget to include them in blog and social media posts when working on a sponsored campaign. Gifted an item? You have to disclose that too. Get the deets and Brittany’s presentation here.
Did you attend the 2018 Blog Societies Conference? What did you learn?
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